We believe in creating meaningful impact through design, strategy, and innovation. Our mission is to help people and brands grow with purpose, backed by creative ideas and powerful results that make a difference.
Professional care. Expert trichology. Premium products
& Personalized solutions.
WHAT IS HAIR
a space for healthy, beautiful hair
Renewable and sustainable energy sources for a better & the greener future.
Trusted by over
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satisfyied clients








Diagnosis —
Step by Step

A clear, expert-driven process that helps us understand your scalp and hair needs before any treatment.
Consultation
We start with a short interview to understand your concerns, history, habits, and goals.
Purpose: identify what brought you here and what result you expect.
Trichoscopic Analysis
We examine: scalp condition, follicles, density, microcirculation, inflammation or blockage, hair shaft quality
Purpose: see what cannot be detected with the naked eye.
Digital Report
We document the findings with photos and notes.
Purpose: to track your progress over time and compare “before” and “after.”
Personalized Recommendations
Based on the diagnosis, the specialist creates a plan: home care, in-salon treatments, scalp therapies, frequency & duration, product recommendations
Purpose: you leave with a clear, structured roadmap.
Partnerships
Personalized hair and scalp programs designed as long-term solutions, combining in-salon care, home protocols, and professional products.
Professional hair cosmetics
Available for purchase with a hairstylist's recommendation.
Team
Meet our specialists, see certifications, choose your master.

Yana
CEO

Anna
Specialists

Olha
Sales manager

Alisa
Sales manager



With Arvora, we matched our consulting impact.
Price List
We believe that beautiful hair begins with correct diagnosis.
Procedure,
Aeg, t.
Hind, €
Lühikesed
Keskmise
Pikad
Sügav taastamine (Prodige, Beta-refibre, Huile de Toile, Hairchitecture, Glossynation)
2:30-3:30
65
75
85
Your ideal gift
Concept
WHAT IS HAIR is where expertise builds trust and results become a natural outcome of true professionalism.
WHAT IS HAIR
is an expert space where hair health begins with deep understanding. We combine trichology, professional care, education, and carefully selected brands to create a holistic and conscious approach to hair beauty. At the core of our philosophy is precise diagnosis, personalized solutions, and addressing the root cause rather than the symptoms. We develop tailored care programs that integrate professional treatments, home routines, and expert guidance. Our specialists possess in-depth knowledge of trichology, scalp biology, and cosmetic chemistry, and actively educate partners in effective professional practices.
Where Aesthetics
Meet Expertise



Solar Solutions Designed To Meet Your Needs
To be a global leader in the transition to renewable energy, inspiring a world where every home and business is powered
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Success project completed
We’ve delivered 50+ projects that help companies generate real results.
Customer satisfaction rate
The percentage of customers who are satisfied with their service
We’re here for your comfort
Social media
Address
Maakri 19, Tallinn
Phone
+372 5853 6431Working Hours
Mon–Fri: 09:30 – 18:00Sat: 10:00 – 17:00
Sun: weekend









